V podcastu tokratne oddaje Euranet Plus smo se osredotočili na vpliv oglaševanja na mlade. Preverili smo ali so mladi žrtve marketinga? Kdo ali kaj najbolj vpliva na njihove odločitve glede nakupovanja? So to vplivneži ali reklame? Preverjali smo prakse mladih iz več članic EU.
V tokratni oddaji Euranet Special Gen Z smo se osredotočili na vpliv oglaševanja na mlade. Preverili smo ali so mladi žrtve marketinga? Kdo ali kaj najbolj vpliva na njihove odločitve glede nakupovanja? So to vplivneži ali reklame?
Peter Kamien is a German who has been here long enough to know a thing or two about Slovenes. And although critical at times, he says he would never leave Slovenia. He met his Slovene wife while working in marketing, and then went on to be a writer, translator, and even an advisor in the presidential campaign! Peter also runs the biggest German travel blog about Slovenia, organizes the monthly Deutsches Sprachcafé Ljubljana events, and gives advice to Germans interested in moving to Slovenia. The interview features music by Johann Sebastian Bach (middle song - Badinerie), Johannes Brahms, The Avsenik Brothers Ensemble, and Oleksii Kalyna ("Winter Romance" from Pixabay) You can also join us on Facebook https://www.facebook.com/Land-of-Dreams-209819855839296/
The world of marketing is very complex and what we buy and how much we pay for almost everything is influenced by the way the marketing works. With major conferences like SEMPL, which takes place here in Slovenia this month, I thought it would be interesting to hear from those who make the decisions. The conversation is with: Valerija Prevolšek Director of MediaPool Barbara Modič, Managing Director of the agency Pristop Media Eva Jurca Marketing Manager of Masivna Pasivna having previously held this position for Akrapovič and TAM-Europe and Jasna Grbič Director of Tattoo Care
The master’s student of Media Strategic Communication And Marketing says his original plan was to do another M.A. after he wraps up his exchange, but says that now that he’s met and talked to different people during his exchange, he’s changed his opinion on this topic. He chose to play Snoop Dogg- Go On feat. October London.
V našem srednem Izluščeno smo izpostavili zaposlovanje, ki se po najnovejši raziskavi portala »Moje delo« odmika od načina zaposlovanja, kot smo ga bili vajeni predvsem starejša generacija. Tudi velike družbe po svetu so za obdobje po pandemiji sprejele povsem različne strategije. Predvsem mlajša generacija je delo na daljavo sprejela kot novo normalnost. Podrobneje smo v sredo 13.aprila med 9.in 10.uro o raziskavi govorili tudi z našo jutranjo gostjo, Niko Rakonjac, vodjo marketinga na portalu Moje delo.
Po eni strani se nam danes mudi in nimamo več časa za poslušanje, po drugi strani pa nam marketing stalno prodaja nove in nove zgodbe. A prave, resnicoljubne pripovedi se nas še danes najbolj dotaknejo. Zato se v Ljubljani začenja že 24. Pripovedovalski festival, več o tem boste izvedeli v pogovoru s programsko vodjo, Špelo Frlic, prisluhnite.
Many brands use old, outdated strategies to solve poorly understood branding problems. Brand expert David Brier can unveil many things everyone needs to know to elevate their branding strategy for the future. This show was recorded at the SEMPL conference on marketing and media in Portorož this November and I had a chance to talk to him after his presentation. There is much to learn.
This week the programme looks at a Slovene company who mostly rely on foreign marketing companies to sell their products. This is common for international sales but Mesi Medical is particularly interesting as it is a highly motivated company selling very innovative solutions for measuring and monitoring patient’s blood pressure and many other parameters using a dedicated tablet to control and record the results. With its integrated software the company have achieved vastly improved results recorded in far less time than was previously possible. I speak to the CEO of the company as well as a nurse from the UK who has achieved a hitherto impossible patient turnover as a result.
The annual SEMPL conference, this year 20 years old, is always a place to lean more about the world of marketing as well as to discover amazing people from around the world who have a real insight into the technology of the future. Dean Donaldson is a great example of someone who inspires and informs in equal measures. Where is technology taking us and do we really need it? Is there anything to fear? We touch on some of these issues and he offers some great music tracks too. Be informed and don't miss this show!
As a director of MediaPool, Valerija Prevolšek has great experience of marketing and media. This November marks the 19th SEMPL conference which brings speakers and experts from all over the world to Slovenia so I thought it would be interesting to bring Valerija into the studio to find out what's behind this successful annual event. She also offers some great music choices too!
Susie Dent is a lexicographer, that is she works with words. In English, German and French, now that is something special. Susie is also well known in the UK for her television appearances on Countdown as a wordsmith and general contributor to this very entertaining show. She was visiting Slovenia as a guest speaker at the recent Media Marketing conference SEMPL held in Portorož. It seemed a great opportunity to talk with someone from my homeland. She brings some great music to the show as well.
